Class Project Schedule
Project Launch - Project Brief Due End of Class Thursday- August 30
- Work in Class
Project Research & Preparation Due -Beginning of Class Tuesday - September 4
(Word List, Visual Research Board, Similar Illustration Solutions)
- Review & Work in Class
Nine Thumbnail (2x3”) Explorations Due - Beginning of Class Thursday- September 6
- Review & Work in Class
Three Illustration Concept Roughs (4x6”) Due - Beginning of Class Tuesday- September 11
- Review & Work in Class
Tight Illustration (8x12”) Due - Beginning of Class Thursday- September 13
- Review & Discussion (Text))
Finished Illustration Comp (8x12”) with Text Due Tuesday- September 18
- Review & Work in Class
Final Illustration/Ad Due - Beginning of Class Thursday- September 20
- 11x17 Printed & Hung on Crit Wall
(Presentation/Critique/Discussion)
Turkey Ad Text
The advertisement will use your illustration to grab attention, explain the feral cat and turkey situation, and/or call readers to action. It will most likely use text to explain the particulars of the illustration's message.
Typically, a print advertisement's text consists of a three-tiered visual/message hierarchy:
1) a dominant headline. This can be set or drawn in a font which visually complements the illustration and is juxtaposed and/or configured with the visual,
2) a sub-dominant sub-head, sentence and/or short paragraph which explains the context and/or particulars of the head-line, and
3) a sub-ordinant call-to-action. It may also include an identity graphic, phone number, and/or web site url for more information.
Here is an example of a cat/turkey illustration with the text added:
The headline is STOP FERAL CATS
The subhead is For more information visit our website at www.utahturkey.com
It ends with the Unitied Turkey Growers of Moroni Logo.
Note how well the text and logo visually work with the illustration.
The student illustrator is Mitzi Schroeder.
Here is an identity for the sender you may use if you wish.
